Scent-sational–The inspiration behind Michael Kors’ newest masculine fragrance is to combine the idea of urban sophistication with an almost rugged attitude, typical of the dynamic men, without forgetting for this reason an unexpected sexy vibe. To visually translate this olfactory inspiration, the designer taps Swedish model Benjamin Eidem, who’s captured by Mario Testino for the fragrance’s advertising campaign. Venturing for a sailing on a luminous summer day, Benjamin plays the role of the cosmopolitan man, dressed in a casual total white look, while lightweight sunglasses and a Michael Kors’ luxurious watch complete his wardrobe. / Hair by Teddy Charles. Makeup by James Kaliardos.