The new issue of Esquire Serbia will be available in the newsstands in few days and I am here to share with you a little preview of a striking fashion story which will be part of the magazine. Model John Halls is the charming protagonist of the story, which is inspired by the Seven Deadly Sins and appears before the lens of photographer Victor Santiago, striking perfect poses in the shadows of a studio, beautifully styled by Ivan Rasic in a spring wardrobe which includes fashions from the likes of Versace and Dolce & Gabbana. Looking good as usual in desirable pieces, John shows us that sins never looked so handsome and stylish this season. //Video by Ana Larina Cooper. Hair & makeup by Rory Rice.