Pitti Uomo 90
Pitti Uomo 90

After starring in the print campaign for the upcoming edition of Pitti Uomo 90, which will take place in Florence from June 14th to June 17th, the super handsome Mariano Ontañon is back in the spotlight with a striking new video, directed by Ced Pakusevskij to promote the event. Sporting a Fifties-inspired hairstyle, Mariano plays the role of the charming singer, channelling his inner Elvis Presley in a dark setting, surrounded by colored lights and striking images of numbers. The meaning of numbers, their aesthetic and presence in our own lives is in fact the event’s main inspiration, but translated in a unique and fashionable way.

Model: Mariano Ontañon
Producer: HI Production
Creative Director: Stefano Roncato and Sergio Pappalettera
Director: Ced Pakusevskij
Motion design: FullScream
Executive producer: Max Brun

Pitti Uomo 90
Pitti Uomo 90
Pitti Uomo 90
Pitti Uomo 90

Author: Davide

Milan-based fashion writer. I write about menswear, male models, fragrances and many other subjects.

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